abbott

Abbott Healthcare’s campaign for the Freestyle Libre device centers on individuals grappling with Type 2 Diabetes, showcasing the device’s ability to restore control and freedom in their lives. Activities ranging from sports to daily tasks highlight empowerment and independence while illustrating how seamlessly the device fits into various life aspects. 

A crucial technical hurdle while shooting the project was achieving high-quality shots of the device on the back of the talent’s arms while maintaining an authentic look and feel. 

Locations: Marin, Pt Reyes, Danville, & Oakland | California 

Agency & Production: Feld 

Commercial Photogrpahy of a beautifully plated meal and table setting
a woman wearing an Abbott CGM Sensor holds a cup of coffee in her kitchen for this commercial photography shoot
Commerical Photography of a plated meal and table setting
a woman laying in bed monitors her glucose levels from her phone in this commercial photograph
a woman wearing an Abbott CGM Sensor shows a young girl a picture on her phone in this commercial photograph
a woman wearing an Abbott CGM Sensor watches a young girl opening a present in this commercial photograph
Commerical Photography of a woman monitoring her glucose levels with the Abbott CGM Sensor
Commerical Lifestyle Photography or a woman doing yoga
Commercial Photography of a family enjoying a meal, while a woman at the head of the table wears an Abbott CGM Sensor.
a person prepares to monitor their glucose levels before eating a burger and fries in this commercial photograph for Abbott
a woman monitors her glucose levels at the dinner table in this commercial photograph for Abbott
a commercial photograph of a woman standing in her kitchen wearing her Abbott CGM Sensor
a woman prepares to monitor her glucose levels before a bike ride in this commercial photograph for Abbott CGM Sensor