Abbott Healthcare’s campaign for the Freestyle Libre device centers on individuals grappling with Type 2 Diabetes, showcasing the device’s ability to restore control and freedom in their lives. Activities ranging from sports to daily tasks highlight empowerment and independence while illustrating how seamlessly the device fits into various life aspects. 

A crucial technical hurdle while shooting the project was achieving high-quality shots of the device on the back of the talent’s arms while maintaining an authentic look and feel. 

Locations: Marin, Pt Reyes, Danville, & Oakland | California 

Agency & Production: Feld