Working with California Community Colleges presented unique challenges, especially against a tight state budget. Incorporating real student talent required extensive coaching; additionally, a key challenge stemmed from the client’s requirement for a diverse array of images to effectively market across California’s numerous counties, each with its distinct demographics. 

Flexibility and adaptability were paramount in tackling these challenges. The project demanded a “run and gun” approach, where quick thinking and on-the-fly adjustments were essential. Despite these hurdles, we navigated the project’s complexities to deliver impactful results that resonated with the client and met their diverse needs across California.

Locations:  San Diego, Long Beach, Sacramento, & Bay Area | California 

Agency & Production: Misfit