Abbott Healthcare’s campaign for the Freestyle Libre device centers on individuals grappling with Type 2 Diabetes, showcasing the device’s ability to restore control and freedom in their lives. Activities ranging from sports to daily tasks highlight empowerment and independence while illustrating how seamlessly the device fits into various aspects of life.

A crucial technical hurdle during the shoot was capturing high-quality shots of the device on the backs of the talent’s arms while maintaining an authentic look and feel.

Locations: Northern California

Agency & Production: Feld