We partnered with CAL FIRE on a statewide wildfire preparedness campaign documenting both community readiness and active prevention efforts across California. The production included lifestyle imagery of residents preparing for evacuation and building emergency go-bags, alongside field coverage of prescribed burns conducted by CAL FIRE crews to help reduce wildfire risk. The final campaign imagery was developed for statewide digital, print, and billboard use.

Location:  Northern California

Agency: Sagent

Production: Hot Soup Creative